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Hello Kitty
x MY PARTY GAL
The My Party Gal is a Chinese cosmetics brand that aims to set new trends, reflecting the fast-changing tastes of young Chinese women. The brand embraces a rebellious, bold, and playful aesthetic that highlights the vibrant personalities of its target audience.
Branding · Packaging design
For the 2021 product launch, the brand collaborated with Hello Kitty. My design direction centered on a hip-hop–inspired packaging series, blending street art elements from the campaign to capture the brand’s playful and rebellious spirit.
In-store Products
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