Preqin Brand Illustration System

Illustration & Brand Development

While working at Preqin, I led the development of a comprehensive brand illustration system designed to support the company’s data-driven vision while introducing a more expressive and human layer to the brand. The objective was to create a scalable visual language that could communicate complex financial intelligence through abstraction, clarity, and consistency—without diluting Preqin’s established brand equity.

The illustration system was built to creatively translate Preqin’s core values, data expertise, and business units into a cohesive visual framework. By blending structured, data-inspired forms with abstract and conceptual elements, the system strikes a balance between analytical precision and creative expression. This approach allowed the brand to communicate sophisticated insights in a more engaging and accessible way across global audiences.

Illustration anatomy

Tier 1

Tier 2

Tier 2 icons used in a demo video